These viewers watch whatever, whenever, wherever, and however they want. The audience of 2022 is that of the cord-cutting, cable package dumping, smart phone-attached, perpetually online variety. Take a look at how the soaps stack up to primetime Soaps Still Standing It was a gamble that paid off- until it didn’t.
The companies began creating shows to air across the dozens of cable outlets in their corporate portfolios, each tailored to a niche audience.īy placing their bets on the prolific business of pumping out shorter seasons of marquee cable series each year, the media giants presumed to understand the changing habits of the audience. However, the media conglomerates that owned the networks eventually became resigned to this reality.
The days of viewers reliably tuning in to the networks during primetime from Labor Day through Memorial Day are a thing of the past. The average American doesn’t watch television like they once did, that is, if they even watch TV at all. JanuAn Intro To Modern Soap Opera History Television In Transition
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